Senior Digital Executive

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Marketing Director such as; increasing digital sales, lead generation, brand engagement, and conversions.

You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

JOB DESCRIPTION

Key Responsibilities

• Plan & implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Display) for lead generation

• Set up conversion, pixel, and event tracking on the website and across various digital platforms

• Assist the team in the development of the overall digital marketing strategy

• Manage and maintain the company’s owned media including websites, facebook and email/CRM software

• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team