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Mô tả công việc
Link JD: https://viectop.com.vn/viec-lam/vice-director-health-beauty-6948.html
Strategic Planning & Market Leadership:
- Advise and collaborate with the Executive Board in defining business goals, category development directions, and integrated business–marketing strategies for the Health & Beauty category.
- Conduct in-depth market analysis and trend forecasting to proactively shape and adjust strategies, ensuring the achievement of revenue, profit, and market coverage objectives.
- Develop, implement, and continuously improve operational policies, frameworks, and procedures for the team to ensure alignment, efficiency, and scalability.
- Design and lead distribution channel expansion strategies tailored to the Health & Beauty sector, including channel segmentation, partner acquisition, and go-to-market models.
Business Operations Management & Market Development:
- Lead and oversee end-to-end business operations to ensure the achievement of approved revenue, volume, and KPI targets across the Health & Beauty category.
- Execute trade programs, promotional campaigns, and sell-out initiatives at points of sale to stimulate consumer demand and accelerate market performance.
- Build and maintain strong, strategic partnerships with key accounts, including cosmetic retail chains, pharmacies, wholesalers, and other critical distribution partners.
- Proactively identify and pursue new market opportunities, staying ahead of consumer trends and competitive shifts to formulate timely and effective go-to-market responses.
Brand Strategy & Category Positioning:
- Monitor market trends, consumer behavior, and competitor activities to uncover actionable insights and refine brand strategy.
- Analyze market data to define brand positioning, identify target consumer insights, and map brand growth opportunities
- Lead the development and implementation of market entry and brand positioning strategies aligned with corporate vision, mission, and long-term objectives.
- Ensure alignment of brand identity, messaging, and tone across all channels and touchpoints to build a consistent, compelling brand experience.
- Develop creative concepts and strategic ideas for brand communication campaigns, ensuring strong resonance with target audiences and alignment with brand positioning.
- Monitor marketing and advertising activities to ensure consistency with product strategy
Commercial Team Leadership & Sales Enablement:
- Manage and coordinate the sales force, set clear targets and KPIs, and regularly monitor performance
- Develop and implement customer acquisition and retention strategies to expand market share and increase penetration across regions and channels.
- Foster strong, long-term client relationships through value-added solutions, service excellence, and strategic account management.
- Optimize the sales process from planning and lead generation to closing deals and post-sale support to drive operational efficiency and customer satisfaction.
Talent Development & Performance Management:
- Lead recruitment, onboarding, and training initiatives for team members within the category
- Define individual and team performance metrics, conduct regular reviews, and provide constructive feedback for continuous improvement.
- Foster a collaborative, high-performance work environment through motivation, recognition, and team empowerment.
Reporting:
- Prepare and deliver regular reports on category performance, sales results, campaign effectiveness, and key business metrics to the Executive Board.
- Regularly generate business performance analysis and forecasting reports to support strategic decision-making at the executive level.
- Take on additional projects or initiatives as assigned by the Board of Directors
Yêu cầu ứng viên
Education:
- Bachelor’s or Master’s degree in Business Administration, Marketing, Pharmaceutical Sciences, or related fields.
- Possess deep expertise in the Health & Beauty sector, with a strong understanding of pharmaceutical and cosmetic products, formulations, and consumer needs.
Years of Experience:
- Minimum 5 years in a senior leadership role in the Health & Beauty, Cosmetics, or FMCG industry.
Skill:
- Foreign Language Proficiency: Fluent in English (all 4 skills).
- Computer Skills: Proficient in Microsoft Office (Excel, PowerPoint, Word)
- Familiarity with CRM and analytics tools is a plus.
Visionary Leadership & Market Acumen:
- Strategic Thinking & Business Acumen: Ability to analyze market dynamics, competitors, consumer trends, and macroeconomic factors to formulate a clear, long-term vision and well-defined strategic objectives for the Healthy & Beauty category.
- Leadership & Change Management: Ability to lead teams and the organization through periods of change, adapting to new business environments.
- Proven capability in market analysis, trend forecasting, and strategic decision-making, with hands-on experience in analyzing marketing and business performance data.
Industry Expertise (Cosmetics & Supplements)
- Category Management: Experience in optimizing product portfolios, including new product launches, existing product enhancements, and the discontinuation of underperforming products.
- Deep understanding of key product categories in the cosmetics and supplement sectors, including skincare, haircare, emerging technologies, active ingredients, and product development processes.
- Solid knowledge of legal and regulatory frameworks governing the production, importation, distribution, and advertising of cosmetics and supplements (e.g., product registration, labeling, marketing compliance).
- Hands-on experience in end-to-end product development—from concept creation and market research to R&D coordination, product launch, and lifecycle optimization.
- Comprehensive understanding of the entire value chain: from raw material sourcing, manufacturing, and quality control to logistics and distribution.
- Proven experience in developing omnichannel distribution strategies, including e-commerce, pharmacy chains, supermarkets, cosmetics retail stores, and modern trade.
- Strong grasp of consumer behavior in the Health & Beauty category, with the ability to analyze purchasing trends, identify unmet needs, and develop tailored product and channel strategies for different customer segments.
Key Traits & Behavioral Competencies
- Energetic, creative, honest, with a highly professional working style.
- Strong sense of responsibility, adaptable, and able to perform under high pressure.
- Excellent communication and negotiation skills in professional settings.
- Strong analytical thinking, problem-solving, and decision-making capabilities.
- Competent in task delegation and authority distribution within teams.
- Effective time management and prioritization skills.
- System management capabilities with a structured and process-driven mindset.
- Proven ability to motivate, inspire, and engage team members to achieve high performance.
Quyền lợi được hưởng
Compensation & Benefits:
- Salary: Negotiable based on competencies.
- Incentives: Monthly category-based commission + quarterly bonuses + performance-based rewards + 13th-month salary bonus.
- Annual Review: Performance evaluation and salary adjustment once per year.
- Insurance: Full social insurance based on actual salary.
- Healthcare: Participation in PVI premium health insurance program.
- Working Environment: Young, dynamic, and growth-oriented team with ample development opportunities.
- Team Activities: Regular employee engagement events including birthdays, holidays, company trips, and team outings.
- Executive Benefits: Full benefits package for senior management, along with other entitlements by labor laws.
- Training & Development:
- Opportunities to attend professional training and personal development programs.
- Access to learning sessions led by leading industry experts in beauty and wellness.
- Chance to attend national and international conferences in the Health & Beauty sector.
Working Hours:
- Monday to Friday: 08:30 AM – 06:00 PM
- Saturday (morning): Online working session
Vina Group's Client (VG_001)
Địa chỉ: Quận 2, Hồ Chí Minh
Vina Group's Client (001) được thành lập năm 2016, tiền thân là các dòng sản phẩm Dược Mỹ Phẩm và điều trị da cơ bản được phân phối đến hầu hết Spa, Clinic, Thẩm Mỹ Viện tại Việt Nam. Đến nay, Khách hàng của chúng tôi đã mở rộng sang dòng trị liệu chuyên nghiệp từ các thương hiệu uy tín hàng đầu Châu Âu trong lĩnh vực thẩm mỹ như Fusion Meso, Decaar Paris…
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