Marketing Manager

- Research and analyze the mobile app market with tools such as Appsflyer, Firebase, App Annie, keyword research tools such as Google keyword planner, Keyword tool,….

- Optimize the presentation of products on the App Store, Google Play (Keywords, Graphic, Review,...);

- Plan and implement Mobile app advertising on Google Ads, Facebook Ads, App Market… and other platforms;

- Optimize targeted advertising campaigns according to product use behavior (In-app action campaigns);

- Analyze metrics on Facebook Ads, Google Ads, app metrics on Google Console, Firebase, Google Analytics in combination with other data platforms to come up with a marketing solution suitable for the product;

- Coordinate with other departments to create content, campaigns,…..

- Plan expenses for promotional campaigns, organize offline events to interact with users;

- Brand positioning, planning and implementation of brand development activities, communication across all channels and media;

- Ideating and proposing promotion policies to attract customers;

- Monitor, research and report: market, competitors, understanding of needs, customer personas;

- Develop, organize the implementation of marketing activities, promotions, attract customers for offline channels, online...according to business objectives;

- Manage budgets and evaluate budget performance;

- Understanding Digital Marketing such as website, fanpage, tiktok, instagram,..

- In charge of the company's fan pages such as website, facebook;

- Other related work under the guidance of superiors.