Marketing Manager_Lương cao

Mission:

Design Marketing strategy to support all of Sales segment reach their target and contribute to company development.
Preparing and managing monthly, quarterly and annual budgets for the Marketing department
Setting, monitoring and reporting on team goals. Ensure all of agreed project is on timeline.
Review current MKT team capability and re-organize (if needed) to make a strong MKT team for remaining 2020 time and prepare for 2021 plan.

Duties:

 Lead and support all of MKT function: Digital, Brand Communication, Trade Marketing, Product Marketing, PR, CRM Marketing.

 Review and rebuild Brand communication guideline/direction for current product line up/sales segment.

 Discussing HC Business Director & Sales manager for each new product & each new segment business and own market survey for new product & new business segment.

 To set up the brand communication guideline/direction for this new product & new business segment.

 Plan and control company’s marketing budget in the most efficiency way.

 Creation and publication of all marketing material/tools in line with marketing plans.

 Planning and implementing promotional campaigns for company as well as for each of segment: Traditional, CS/Tanita, Co/Pro and Retail, CCS (Cleansui Customer Service)

 Manage and improve lead generation campaigns, measuring results.

 Set up Cleansui loyalty club in order to increase EU’s satisfaction & repurchasing.

 Build and develop a marketing team which is competent, dedicated and efficient.